Integrated Digital Marketing Strategy and Execution
Project Description:
Utilize A/B testing and strong digital marketing strategy to
drive lead acquisition and customer conversion for multiple
prestigious online education programs.
Email A/B Testing Series Original
(Left) and Final (Right)
My Role:
Oversaw lead generation and pipeline conversion strategy and execution across email, landing page, and paid/organic social media for multiple accounts
Directed ongoing A/B testing strategy and analysis to optimize assets and drive lead acquisition and student enrollment. Collaborated with clients to translate the core program elements into creative assets that attracted the best students possible.
Personalized URL (PURL) Database
Re-engagement Campaign
Results:
Redesigned Websites With Strong SEO Focus
Database Email A/B Testing Series Original (Left) and Final (Right)
Landing Page A/B Testing Series Original (Left) and Final (Right)
