Integrated Direct Mail and Digital Campaigns To Drive Credit Card Adoption and Usage
Project Description:
Utilize direct mail and digital channels to acquire Old Navy credit card holders, increase their card usage frequency, and drive higher individual purchase totals.
Integrated Direct Mail & Social Media Campaign
My Role:
Oversaw integrated outreach efforts to customers and credit cardholders through direct mail, email, and banner ads to drive per user credit card spending, card usage frequency, and new credit card signups.
Oversaw A/B testing, creative project management and collaboration with the design team, and generating financial reporting and campaign performance analysis.
Customer Acquisition Campaign – Credit Card Insert
Results:
