Integrated Digital Marketing Strategy and Execution
Project Description:
Utilize A/B testing and strong digital marketing strategy to
drive go-to-market launches, lead acquisition and customer conversion for multiple prestigious online education programs.
Email A/B Testing Series Original
(Left) and Final (Right)
My Role:
Oversaw go-to-market launch strategy, lead generation, pipeline conversion, and retention across email, landing page, and paid/organic social media for multiple accounts
Directed ongoing A/B testing strategy and analysis to optimize assets and drive lead acquisition and student enrollment. Collaborated with clients to translate the core program elements into creative assets that attracted the best students possible.
Personalized URL (PURL) Database
Re-engagement Campaign
Results:
Redesigned Websites With Strong SEO Focus
Database Email A/B Testing Series Original (Left) and Final (Right)
Landing Page A/B Testing Series Original (Left) and Final (Right)
