Project Description:

Designed and optimized integrated digital acquisition and conversion strategies for online education programs, leveraging experimentation, behavioral insights, and multi-channel engagement to improve lead quality, enrollment conversion, and customer retention.

My Role:

Led go-to-market and digital growth strategy across email, landing pages, paid and organic social, and lifecycle engagement initiatives for multiple education brands.

Directed ongoing A/B testing and conversion optimization efforts to improve lead acquisition, engagement, and enrollment outcomes. Partnered closely with clients to translate program value propositions into high-performing digital experiences and acquisition campaigns.

Impact:

• Improved landing page conversion rates by 44% through iterative UX and messaging optimization
• Increased email click-through rates by 145% through segmentation, testing, and content optimization
• Supported lead acquisition and enrollment growth across multiple online education programs through integrated digital marketing and experimentation strategies