Here’s What I’ve Been Up To
Throughout my career, I’ve intentionally worked across diverse industries—from fintech, SaaS, and higher education to retail, non-profit, and more—to learn how to innovate, design impactful customer experiences, and communicate effectively with a wide range of audiences.
I’m a versatile, intuitive, and customer data–driven leader who quickly adapts to new environments, understands customers across verticals, and applies a test-and-learn mindset to drive meaningful innovative outcomes and exceptional experiences. My background allows me to see the big picture, act decisively, and stay curious and open to new possibilities.
I value collaboration and have consistently led cross-functional teams that innovate, grow together, and drive high-impact results.
Travel
I’ve lived in 10 different U.S. states and traveled widely across the country, in addition to visiting 12 countries throughout Central America, Europe, and Asia — from Costa Rica to China.
I love immersing myself in new cultures: trying unfamiliar foods, soaking in local fashion and customs, and connecting with people from all walks of life.
Some of my favorite moments? Getting left in the dust by a woman in high heels while I slowly climbed the super steep Great Wall of China. Diving into pastry shops in France. Watching late night flamenco dancing in Sevilla. White-knuckling across narrow railing-less bridges in Costa Rica. And stepping back in time to explore the medieval history of Great Britain.
Each trip inspires me, broadens my worldview and brings fresh perspectives to my life and work. There’s still so much of the world to see and experience – and I can’t wait to go!
Education
Experience
Senior Product Manager – Support Innovation and Customer Experience
As Senior Product Manager of Support Innovation and Customer Experience at Cash App, I owned the product vision, strategy, and roadmap for scaling our social support experience, with a core focus on improving customer satisfaction and operational efficiency. I built and led a cross-functional innovation team that used rapid experimentation, piloting, and iterative development to identify and solve high-impact customer pain points. I partnered closely with engineering, machine learning, legal, and operations to scope and prioritize features, define success metrics, and deliver scalable, AI-powered solutions. Key launches included an industry-first scam detection system that blocks fraudulent content in under one second, and the rollout of Instagram and TikTok support channels now handling over 250,000 cases annually. I drove product discovery and build a scalable product roadmap using user feedback and data insights, balancing user needs with business goals to inform backlog prioritization. Every initiative was grounded in a test-and-learn mindset, and I regularly communicated roadmap progress, insights, and performance outcomes to stakeholders across the organization.
Senior Demand Generation Marketing Manager
At Trimble Viewpoint, I led the development and execution of an integrated virtual event and digital demand generation program designed to drive qualified leads, accelerate pipeline, and increase customer engagement. I owned the strategy and execution of the company’s flagship annual user conference, resulting in a 2x year-over-year increase in hot leads and a 20-point lift in attendance rate through the rollout of gamification tools and targeted engagement tactics. I also drove the adoption of a new interactive digital event platform, leading platform selection, integrations, and API implementation to enhance the attendee experience and improve data capture. My work bridged marketing, product, and technical teams, bringing a data-driven, customer-focused approach to campaign optimization and platform innovation.
Senior Product Manager, Social Support & Community Innovation: Dec 2017 – Jan 2021
As Senior Product Manager at Cisco, I owned the strategy and roadmap for Cisco’s global Social Command Center and digital support innovation products. I led high-performing cross-functional teams to develop and scale the social support product that transformed customer engagement and delivered measurable business impact—including over $2 million in sales generated from social leads within six months. I drove the integration of AI-powered filters to eliminate 99% of irrelevant conversations, enabling teams to prioritize high-value interactions. I also led the relaunch of Cisco’s Employee Advocacy Program to strengthen employee engagement and brand reach, and negotiated vendor partnerships that delivered significant cost savings and custom technical builds. My work bridged product, engineering, marketing, data science, and operations to deliver seamless, scalable, and user-centered support experiences.
Senior Product & Omni-Channel Manager – Digital Experience Innovation: Dec 2016 – Nov 2017
As Senior Product & Omni-Channel Manager at Cisco, I led the ideation, prototyping, and delivery of new digital customer experience products through design thinking and agile methodologies. I owned end-to-end testing and optimization efforts for emerging digital initiatives, partnering with global marketing teams to scale successful pilots into global programs. By streamlining agile workflows and facilitating cross-functional sprints, I ensured efficient execution and continuous iteration of customer-facing products. My work was grounded in user-centric design and data-driven experimentation, helping to improve engagement, enhance UX, and advance Cisco’s broader digital transformation goals.
Fashion Editor/Feature Writer
Fashion Editor/Feature Writer
Led the development and execution of fashion content, overseeing editorial strategy, layout, and storytelling for the region’s top lifestyle publication for young professionals. Collaborated closely with the creative director to bring editorial concepts to life, writing and editing compelling features and managing the production of original fashion editorials that aligned with the magazine’s brand and audience.
Senior Manager, Digital Engagement
Led a multidisciplinary digital engagement team of six, including producers, engagement specialists, and creatives, to develop and execute integrated digital strategies across email, social, content, landing pages, and websites. Oversaw A/B testing, campaign optimization, and performance analysis to generate actionable consumer insights and continuously improve campaign outcomes. Worked directly with clients to define goals, shape digital strategies, and translate business objectives into measurable engagement growth.
Managed relationships across a diverse portfolio, including CBH Homes, Boise Cascade, Simplot Foods, Jacksons Food Stores, Idaho Humane Society, J.A. and Kathryn Albertson Foundation, Idaho Division of Tourism, and the Idaho Department of Commerce.
Marketing Manager – Growth, Innovation, Digital Team
Led strategy and execution of integrated marketing campaigns to drive customer acquisition, engagement, and loyalty for the Old Navy brand. Owned end-to-end development of direct marketing, CRM, and email programs, with a strong focus on A/B testing and continuous optimization to improve campaign performance and increase sales impact.
Managed key customer touchpoints, including in-store promotions and the Old Navy credit card program, aligning all messaging and creative with brand strategy. Partnered closely with internal creative, analytics, and brand teams to deliver cohesive, data-informed marketing experiences that strengthened customer relationships and supported business growth.
Digital Marketing Manager – Customer Acquisition and Loyalty
Led strategy and optimization for email marketing and digital growth campaigns at a rapidly scaling snack subscription company. Focused on acquiring, retaining, and converting subscribers through targeted database campaigns, A/B testing, and performing promotional content.
Owned end-to-end execution of subscriber growth initiatives including contest-driven acquisition, email and landing page optimization, promotional partnerships, and social media campaigns. Collaborated cross-functionally to ensure cohesive brand voice, engaging copy, and consistent creative across all customer touchpoints.
Marketing Manager: Dec 2009 – Jan 2013
Key senior team member responsible for shaping and executing digital marketing strategies and customer journeys for a portfolio of four high-profile online public university clients. Led multi-channel direct response campaigns including email, database marketing, direct mail, and digital advertising.
Managed a two-person SEM team, overseeing search engine optimization and paid search advertising efforts. Directed media planning, budget management, and landing page and website development.
Drove continuous testing, data analysis, and optimization across email campaigns, landing pages, and websites to maximize lead generation and conversion rates.
Freelance Copywriter: Aug 2012 – Jan 2013
Crafted compelling client copy for website go-to-market launches and refreshes, as well as email and marketing campaigns and advertisements.
Travel Photos
